8.1 Marketing Mix Best Practices

Owens, I. (2002). The basis and context for marketing marketing in library information science: A selected review of related literature. Acquisitions Librarian, 14(28), 5-31.


Ratzek, W. (2011). The mutations of marketing and libraries. IFLA Journal V. 37 No. 2 (June 2011) P. 139-51, 37(2), 139-151.